Saving threatened habitats worldwide

Sir David Attenborough's support for conservation charity World Land Trust

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Sir David on the importance of wildlife habitat conservation

"The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of." Sir David Attenborough speaking at a lecture entitled Biodiversity and Business: The Cost of Life on Earth in January 2012.

Sir David has supported World Land Trust (WLT) since it was founded in 1989; one of the founders being John Burton (WLT's CEO). John's creative and innovative approach to raising funds to save rainforests and other important wildlife habitats was one of the main reasons that Sir David became WLT's official Patron in 2003 and he has been supportive of the aims and objectives of the Trust ever since.

"I realised that John was someone who got things done", said Attenborough. "When he and his trustees launched the World Land Trust in 1989, I believed that John would get funds to where they were most needed in the race to save habitats and their wildlife."

Sir David recommends that others support the charity because of its mission, ethos and principles. He said: "The support that is given to the World Land Trust is support that goes directly to the place where it's needed."

As the world’s greatest natural historian, Sir David is much more than just our Patron – he is our inspiration and we thank him for his continued support.

Sir David Attenborough's conservation messages about WLT

  • Patron's message 2012
    "WLT recognise that ecosystems need saving. If you want to save Jaguars and hummingbirds the only way to do so is to save the places where they live."
  • Biodiversity and Business: The Cost of Life on Earth (Lecture 2012)
    "Without the natural world, mankind is doomed. We are dependent on the natural world for the very air we breathe and every particle of food we eat."
  • Patron's message 2010
    "I was delighted to give the project my support […] The result was a Gold Medal and Best in Section for their ‘Saving the Atlantic Rainforest’ exhibit"
  • Celebrating 20 Years of WLT in the South-west (Lecture 2009)
    "Because WLT manages to keep its overheads low, it means that most of your donation reaches the people it was intended for"
  • Patron's message 2008
    "In a world where wildlife is struggling to survive I take heart in the fact that WLT and their local partners […] are going to save as much of the planet as they can."
  • Webcam launch event, January 2008
    "As human beings we are more urbanised than ever before, and we are out of touch with the natural world. Yet we are 100% dependent on its resources."
  • Patron's message 2007
    "Buying land for conservation is the most direct and certain road to conservation and in doing so WLT is ensuring that at least some of our wilderness, and its biodiversity, survives."
  • Patron's message 2006
    "Let us all rise to the challenge: reduce our impact on the environment and vest any extra cash we have in saving what is left of the world’s wild spaces."
  • Patron's Message 2005
    "Join with us to save even more critically threatened habitats, for the future of their wildlife great and small, and for the future of mankind."
  • Patron's Message 2004
    "I would urge everyone to think deeply about what is important in life and to consider the consequences of daily activities."
  • Patron's Message 2003
    "When John Burton contacted me in 1989 to ask whether I would support a brand new rainforest initiative in Belize I was pleased to give it my backing."
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