Saving threatened habitats worldwide

Steve Backshall’s £30,000 milestone in sight as match fund increases to £15,000

Staging site


26 February, 2015 - 14:26 -- World Land Trust
Chocó rainforest. © Fundación ProAves.
Steve Backshall and fellow paddler George Barnicoat kayaking.

World Land Trust (WLT) has raised another £5,000 for Steve Backshall’s match funding, thanks to a generous Council member who wishes to remain anonymous.

The donor first offered to double Steve’s fundraising up to £10,000 in early February. Then, when Steve’s fundraising total was nearing the £10,000 mark, the same donor contacted WLT with an offer of another £5,000 in match funding. 

This means that if Steve’s supporters contribute £15,000 the total raised shoots up to £30,000. 

With donations now standing at £10,460, Steve only has to bring in another £4,540 to reach £15,000 and draw down the full amount of match funding.

“This is a great target to aim for and we hope that people will respond generously,” said Viv Burton, WLT’s Head of Communications.

Wildlife expert and TV presenter, Steve is raising money for WLT by competing in the Devizes to Westminster International Canoe Race (DW). Known as the canoeist’s ‘Everest’, the DW is the longest non-stop canoe race in the world and a daunting challenge even for seasoned endurance athletes.

In a recent interview Steve described the race as extremely hard. He said: “I’ve done the race once before and it was one of the hardest and most unpleasant things I have ever taken part in. At 3am, having been paddling for 16 or 17 hours, it doesn’t matter who you are and what you’ve done; it’s tough. It’s cold, you’re wet and miserable, tired and hungry. But you’ve just got to keep going.”

Saving the rainforest

Steve’s aim is to fund the purchase and protect an area of Colombian rainforest, saving it from potential exploitation and logging.

“I spend a lot of time in rainforest environments.
I see how fast they are disappearing. It is frightening.”

Steve Backshall

“I spend a lot of time in rainforest environments because they are so biodiverse,” he said. “I get to see how fast they are disappearing. It is frightening.”

At first Steve considered buying an area of rainforest as a private individual but by turning his idea into a fundraising challenge he realised that he would be able to leverage more support.

He also realised that there would be pitfalls if he bought rainforest privately. As he explains: “The problem is, how do you protect it and make sure no one is going to come in and cut it down? World Land Trust has expertise to make sure the land they buy is protected and that’s why I got involved with them.”

More information

The DW race starts on Saturday 4 April 2015 from Devizes, Wiltshire and finishes in the small hours of Sunday morning.

Tweet a message of support for Steve with an image of yourself holding a kayak paddle with the hashtag #kayak4forests.

To make a donation to support Steve, visit his fundraising page »

You can also donate over the phone (01986) 874422 (office hours) or by sending a cheque to World Land Trust, Blyth House, Bridge Street, Halesworth, Suffolk IP19 8AB.

Steve Backshall campaign hits £20,000 »
People with paddles support Steve Backshall »
Donations to Steve Backshall’s fundraising campaign will be doubled »
Steve Backshall releases fundraising message »
Steve Backshall is fundraising for World Land Trust »


Submitted by john zey on

I read your emails but get a bit confused how all are connected to you. I have given to various projects but prefer to give to one organization with it making the distributions for the greatest impact. I am a US citizen and do take it as a tax break. I presently plan on making the bulk of my estate go to the organization as benefactor. I would appreciate one listing for filling out the forms for my accounts.

Thank you,
J. Zey

Submitted by Viv Burton on

WLT works with overseas project partners to fund their urgent conservation needs. Supporters to WLT can either send donations to support specific projects or leave the decision of where the funds can be best used to WLT. If you prefer the latter then you should make your donation to the WLT Action Fund.

As you are based in the US, in order to make your donation tax efficient we suggest you donate through our US partner, Rainforest Trust (formerly World Land Trust US) as they are a 501c3. It would probably be best to discuss a potential legacy with them too. Of course WLT will always be happy to help and advise. If you have any further queries do contact me:

Thanks again for your support.

Viv Burton (Head of Communications)

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