Saving threatened habitats worldwide

Privacy Policy Statement

Staging site


This is the website of the World Land Trust (WLT).

Our contact details are:
Blyth House, Bridge Street
Halesworth, Suffolk, IP19 8AB, UK

Tel: + 44 (0)1986 874422

This Privacy Policy Statement details what personal information the World Land Trust collects from its website visitors and how this information is used. By visiting the World Land Trust website you consent to the collection and use of this information in the ways detailed below, unless you have opted out at the point where details are collected. If you would like to opt out later, please contact us using the above details or by submitting the feedback form on this website.

The World Land Trust is governed in accordance with the laws of the United Kingdom.

If you only read one thing:

Data Protection

The information you give us is treated in confidence and stored in accordance with the Data Protection Act 1998. Information collected is never sold, traded or rented to other organisations or disclosed to persons outside the Trust other than to those who carry out work on our behalf, such as processing online donations.

The following information is provided in this privacy policy statement:

What site visitor information does the World Land Trust collect? 

Information collected by our web server

The World Land Trust's web server does not automatically collect or recognise information about individual site visitors such as domain or email address information. Anonymous information, such as the number of site visitors in a specified period, is collected for statistical purposes, but this cannot be used to identify an individual user. If you make an online donation to the Trust, a donation ID reference code is generated by our donation system. This is the only piece of information which is retained by us, in order to track how and when donations have been made (see cookie section, below, for details). This donation code also allows us to make reference to any potentially fraudulent donations.

Information we collect

The World Land Trust only collects information that is knowingly and voluntarily given, such as donor contact details, survey information and/or site registrations.


If you visit a World Land Trust website, we may place a cookie on your computer. A cookie is a file created by a website to store information on the site visitor's computer, such as personally identifiable information or preferences specified by the site visitor.

The World Land Trust uses pixels, or transparent GIF files, to help manage online advertising and monitor how visitors use our website. These GIF files are provided by the website monitoring service Google Analytics. These files enable Google Analytics to recognize a unique cookie on your web browser, which in turn enables us to learn which media bring visitors to our website and which pages these visitors view. The information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.

In addition to cookies, if you donate online, the information you submit while you are on the WLT site will be temporarily retained. We retain all information which is entered on our forms, including complete and incomplete form entries. (Our online forms are managed by This information will be deleted when your user session ends, that is when you leave our site, or after 20 minutes should you leave your browser window open. If you have donated via one of our affiliate partners we will retain only the donation ID code and the amount donated for the purposes of communication with our affiliate partners. This information can not be used to track individual details by third parties.

In addition to cookies, if you subscribe to our monthly email newsletter, the eBulletin, your clicks on links in the newsletter are monitored by us. These clicks are associated with the subscribers email address, but the information is only available to the World Land Trust and is used solely as a measure of how popular the newsletters and its links and articles are. The information cannot be used to track individuals by third parties.

How is the collected information used? 

The information we collect is used to communicate with our supporters, gift recipients and enquirers, to improve the content of our website and to contact site visitors for marketing purposes.

Communications with supporters

If you make a donation online you will receive our newsletters by post (three a year) and monthly email updates. These publications are sent out to keep our supporters up-to-date with the Trust's work, and let you know how your money has been used. From time to time you may also receive urgent appeals or mailings with information on new projects, upcoming events or supporter questionnaires.

We hope that you will wish to be kept involved with the Trust in this way, but if you do not want to receive communications from us in the future, please let us know by contacting us using the details above, or by submitting the feedback form on this website.

Communications by email

If you supply us with your email address online you may receive occasional supporter questionnaires from us. If you do not want to receive emails from us in the future, please let us know by contacting us using the details above, or by submitting the feedback form on this website.

Communications by post

If you supply us with your postal address online you may receive occasional mailings from us with information on new projects or upcoming events. If you do not wish to receive such mailings, please let us know by contacting us using the details above, or by submitting the feedback form on this website.

Communications by telephone

Persons who supply us with their telephone numbers online will only receive telephone contact from us should there be any queries relating to the donation or order. Telephone numbers are never passed on to a third party.

Communications by Short Message Service (SMS)

We do not currently contact our supporters via text messages.

Other uses of visitor information

From time to time, we may use customer information for new, unanticipated purposes not previously disclosed in our privacy notice. If our information practices change at some time in the future we will post the policy changes to our Web site to notify you of these changes and provide you with the ability to opt out. If you are concerned about how your information is used, you should check back at our Web site periodically.

How can I access the information maintained about me? 

Upon request we will provide site visitors with access to financial information (e.g., credit card account information) that we maintain about them, unique identifier information (e.g., customer number or password) that we maintain about them, transaction information (e.g., dates on which customers made donations or purchases, amounts and types of purchases) that we maintain about them, contact information (e.g., name, address, phone number) that we maintain about them and a description of information that we maintain about them. Note that for donations made online, we do not store or collect credit card details.

Site visitors can access this information, and have it corrected if necessary, by contacting us using the details above, or by submitting the feedback form on this website.

How secure is the information collected and stored by the WLT? 

Collection of information

When we transfer and receive financial information, we use a secure server. See our web page on Secure Donations for more details. Our feedback form and any emails sent to the Trust are transferred via a standard, non-encrypted server, and could potentially be read by a third party. We therefore ask you not to send credit card details or other sensitive information in this way.

Storage of information

We have appropriate security measures in place in our physical facilities to protect against the loss, misuse or alteration of information that we have collected from you at our site.

What if I have a question or complaint? 

If you have a query about the Trust's Privacy Policy, or feel that this site is not following the stated policy, you may email, call or write to us using the details above, or contact us by submitting the feedback form on this website.

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